Privacy policy

Last Updated: July 01, 2025

This Privacy Policy explains how A&E Traders (the registered business operating the brand Fair & White Australia) collects, uses, and safeguards your personal information when you visit our website, make a purchase, or otherwise interact with our online store (the “Services”).

Our online store is powered by Shopify, which provides the technology that enables us to sell and deliver our products to you. While Shopify supports the secure operation of our store, A&E Traders is the entity responsible for how your personal information is managed in connection with Fair & White Australia.

By using our Services, you acknowledge that you have read and understood this Privacy Policy, including how we handle, use, and disclose your personal information. If there is ever a conflict between this Privacy Policy and our Terms & Conditions, this Privacy Policy will govern in relation to the collection and use of your information.

Information We Collect

When we say “personal information,” we mean details that can identify you directly or indirectly. Depending on how you interact with our Services, we may collect the following:

Contact information: Name, billing and shipping address, phone number, and email.
Payment details: Credit/debit card numbers, payment method, transaction details, and confirmations.
Account details: Username, password, preferences, and account settings.
Shopping activity: Products you view, add to cart, purchase, return, or exchange.
Communications: Details you provide when contacting us for customer support or other inquiries.
Device & usage data: IP address, browser type, device details, and how you interact with our site.

How We Collect Personal Information

We may gather information:

Directly from you when you create an account, place an order, or contact us.
Automatically through cookies and similar technologies when you browse our store.
From service providers who help us with payment processing, order fulfillment, and analytics.
From trusted partners or third parties where legally permitted.

How We Use Personal Information

We use the information we collect to:

Provide and improve our Services – processing orders, shipping products, managing your account, and customizing your shopping experience.
Communicate with you – including order confirmations, customer support, and service-related updates.
Marketing & promotions – sending you emails, offers, or showing you ads relevant to your interests (unless you opt out).
Security & fraud prevention – keeping your account safe and protecting our Services from misuse.
Legal & compliance – meeting regulatory requirements, responding to lawful requests, and enforcing our terms.

Sharing Your Information

We may share your information in limited circumstances, such as:

With Shopify and service providers that assist us with payments, shipping, storage, analytics, and customer support.
With marketing partners to help us advertise responsibly.
When you consent (e.g., using social media integrations or third-party logins).
Within A&E Traders’ corporate group if relevant.
To comply with legal obligations or in connection with a business transfer (e.g., sale or merger).

Shopify’s Role

Since our store is hosted on Shopify, some of your information will also be processed by Shopify. In certain cases, Shopify acts as an independent controller of your data (for example, when enabling cross-store advertising features). You can read more about how Shopify handles personal data in the Shopify Privacy Policy or manage your rights via the Shopify Privacy Portal.

Children’s Privacy

Our Services are not designed for children, and we do not knowingly collect data from anyone under the age of majority in your jurisdiction. If you believe a child has provided us with personal information, please contact us so we can delete it.

Data Security & Retention

We take appropriate steps to protect your data, but no system is 100% secure. We retain personal information only as long as necessary—for example, to maintain your account, complete transactions, meet legal obligations, or resolve disputes.

Your Rights

Depending on your location, you may have rights including to:

Access the personal information we hold about you.
Request corrections or deletions.
Receive a copy of your data (portability).
Opt out of targeted advertising or data sharing.
Adjust your communication preferences (e.g., unsubscribe from marketing emails).

You can exercise these rights by contacting us directly at info@fairandwhite.com.au.

Complaints

If you have concerns about how your personal information is being used, please contact us first. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.

International Data Transfers

Since Shopify and some of our service providers are based outside of Australia, your personal information may be transferred internationally. Where applicable, safeguards such as Standard Contractual Clauses are used to protect your data.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal and operational reasons. We will update the “Last Updated” date above when changes are made.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, you can reach us at:

📧 info@fairandwhite.com.au